Ski Italy 2004: Italian Alps Ski Vacations
In today's world of technology, travel agency
and vacation tour operators are often plagued
by the marketing wars won by Expedia, Travelocity,
Orbitz and others leading "discount"
travel suppliers. Survival in this marketplace
takes a unique blend of content and approach with
an immediate value for shoppers to recognize.
For years, ABC Travel has successfully run the
Ski Italy vacation tour - offering ski groups,
individuals, and families an opportunity to ski
the beautiful Italian Alps at an affordable price.
As a small town travel agency, ABC Travel had
a great vision for the Ski Italy vacation tour.
While the Ski Italy trip was an excellent value,
ABC faced difficulty marketing the trip to targeted
consumers. An improved web site for Ski Italy
was needed to in order to display the secure nature
of traveling internationally to consumers who
were still concerned for their safety. As a result,
First Listings joined ABC Travel for the online
marketing of the Ski Italy web site in early 2002.
In a world then troubled by the terrorist attacks
of September 11th, consumer spending for recreational
travel was extremely low. In a matter of three
months time however, First Listings was able to
redesign and optimize the Ski Italy web site.
In less than 6 months time, the Ski Italy web
site accumulated more than 22,000 visitor sessions
on its way to producing record sales.
While spending on recreational travel continued
to decline for nearly two years following the
September 11th attacks in 2001, ABC Travel and
Ski Italy have enjoyed repeated growth and increasing
sales through their web site with the assistance
of First Listings. Today, the partnership between
First Listings and the Ski Italy vacation operators
strengthens as First Listings assists in the development
of marketing campaigns in leading publications
throughout New England.
...though challenged by a list of specific
deliverables from the MBCA, First Listings
has provided amazing results and came in
under budget for three consecutive years
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