Massachusetts Bay Constables Association
A large difficulty for any small business with
dreams of organized growth, web site development
and maintenance was a growing concern for a regulated
agency like the Massachusetts Bay Constables Association.
With hundreds of members scattered throughout
an entire state, delegating responsibilities for
web site maintenance and business opportunities
was next to impossible.
As a nonprofit organization, the MBCA needed
to create a large scale web site that was marketing
to their potential consumers, and created at a
price that would deliver an immediate and significant
return on investment.
Today, the Massachusetts Bay Constables Association
enjoys a thriving web presence with phenomenal
success. In virtually every way, targeted users
of this site are exposed to search engine listings
and promotions featuring the MBCA organization.
Over the course of past six months, the MBCA web
site has accumulated more than 25,000 visitors
who have viewed more than 80,000 pages on
the web site. For a regionally exclusive web site,
First Listings stands proud next to the successful
growth of this organization.
With an organized leader in President Richard
Ramponi, the Massachusetts Bay Constables Association
compiled a wish list of qualities for their web
site. When the MBCA first approached First Listings,
we were give then following needs:
- Secure server platform to handle private data
- Web based access used by hundreds of members
- Searchable directory of members and offered
- Clean and professional web site design
- Integrated Search Engine Marketing
- Monthly Site Management and Maintenance
- Affordable Pricing Plans for a Non Profit
Though challenged by a list of specific deliverables
from the MBCA, First Listings has provided amazing
results and came in under budget for three consecutive
years of service. While the web site has obtained
more visitors and search engine referrals over
time, First Listings makes action-oriented recommendations
to the organization each month -- and has some
great plans for future site development in 2004.
...today, the partnership between First
Listings and the Ski Italy vacation operators
strengthens as First Listings assists in
the development of marketing campaigns in
leading publications throughout New England.
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